Time: our Most Precious Asset

I had a profound realisation recently while reading Sahil Bloom’s “5 Types of Wealth.” The first type he mentions is TIME—and it struck me deeply how many of us, especially the women leaders I work with, are desperately time-poor. 

We’re constantly juggling responsibilities, racing from one commitment to the next, barely catching our breath before the next demand arrives. Sound familiar? Between work pressures, family obligations, and those endless digital distractions, many of us exist in a perpetual state of ‘not enough time’.

But here’s what really shook me: a simple formula that reveals the brutal truth about our remaining connections with loved ones:

(80 – their age) × (number of times you see them each year)

For me, this calculation delivered a sobering reality check about my brother in Canada, who turns 80 this summer. Given this formula, our remaining time together is close to zero. While I’ve fortunately booked flights to see him next month, this might be one of our last visits unless I make significant changes to how often we connect.

This revelation has completely shifted my perspective. My brother barely uses a mobile phone and doesn’t know Zoom exists—but I’m determined to find ways to nurture our connection in whatever time remains. Because what could be more valuable than these irreplaceable relationships?

Time isn’t just money. It’s life itself—the currency through which we experience everything that matters.

I’m now critically examining how I invest this precious resource:

– What activities truly deserve my time?

– Which relationships need more investment?

– How can I reclaim control over my schedule instead of letting it control me?

The women leaders I work with face this same challenge. They’re brilliant at managing projects and teams, yet many struggle to protect time for what truly matters—deep work that advances their thought leadership, meaningful connections that sustain them, or simply space to recharge their depleted energy reserves.

It’s why I’m passionate about helping them create systems that free up their time and energy. Because when we recognise time as our most precious asset, we can finally align our calendars with our deepest values.

What about you? Have you calculated how many more times you’ll see someone dear to you? How might that awareness change your priorities?

I’d love to hear your thoughts on reclaiming this most precious resource. Because unlike financial wealth, our time wealth only moves in one direction—and none of us can afford to waste it.